FRAME
How a premium sports nutrition brand moved from invisible in AI-generated answers to a consistently cited authority in ChatGPT and Perplexity.
2026
10 Weeks
Service Innovation Sprint
Agentic Workflow Design
Strategy Check-Up
Core Message Check-Up
A premium sports nutrition brand. Scientific credibility. A loyal community. And a narrative that wasn't reaching the conversations that actually shaped purchase decisions.
High-performance athletes were no longer typing keywords into Google. They were asking LLMs complex, specific questions — and those conversations were happening in ChatGPT, Gemini, and Perplexity without the brand anywhere in the answers.
The problem wasn't credibility. The brand had that. The problem was language — the brand's narrative wasn't strategically structured in a way that AI models could read, evaluate, and trust. In the world of generative search, a brand either speaks the right language or it doesn't exist.
We started with the strategic narrative architecture — mapping exactly how the brand's authority, scientific credibility, and community voice needed to be expressed for LLMs to recognize and cite it. From that foundation, we built a GEO (Generative Engine Optimization) content strategy: high-authority content clusters structured around the three credibility markers LLMs weight — Relevance, Authority, and Trust.
We then deployed an agentic workflow to produce and distribute this content at scale — ensuring the brand's narrative was consistently present across every relevant query category, at the depth and frequency that generative engines require to establish trust.
MEASURABLE VISIBILITY GROWTH
The brand's narrative now reaches athletes at the moment of their most complex, high-intent questions — in the channels where purchase decisions are actually made.
500%
In brand mentions within LLM-generated answers for high-intent queries
#2
Most cited brand for high-intent athlete queries in key categories
3
Credibility markers optimized: Relevance, Authority, Trust
“
The way people find us has changed forever. REFRAMICA understood that in the world of LLMs, you either are the authority or you are invisible. Their co-creative AEO/GEO strategy have not only secured our visibility but have made us a trusted recommendation for athletes asking the most complex questions.
Andrea F.
Digital Marketing Lead
