ACT
How a mid-sized PR agency redesigned its operating model before the market forced it — with a rapid pilot, proven results, and a full organizational rollout.
2026
8 Weeks
AI Strategy Sprint
Service Innovation Sprint
Agentic Workflow Design
A mid-sized PR agency. 100 people. A solid business — and a widening gap between what they were billing human time for and what clients would continue to pay for it.
The agency's most experienced people were spending a substantial part of their time on work that had nothing to do with their actual expertise: administrative coordination, manual capacity planning, repetitive processes that kept the operation running — but didn't create value for clients.
Leadership knew change was necessary. But the question wasn't whether to transform — it was how to do it without disrupting the operations and client relationships that made the business work. They needed proof before they could ask the organization to follow.
We started with FRAME — a focused strategic sprint through the agency's core processes, organizing every task into three tiers: AI-handled, human-AI augmented, and human-only. Not as a cost-cutting exercise, but as a deliberate redesign of where human intelligence creates the most value.
From that strategic foundation, we moved to ACT — fast.
We designed and launched a rapid pilot with a small cross-functional team: a contained, real-world test of the new agentic workflows and AI-driven service formats. The pilot ran in parallel with existing operations — no disruption, no risk to client delivery. Within four weeks, the results were clear enough to build on.
With proof in hand, we rolled out the new operating model to the full organization — step by step, team by team. Each rollout phase was supported by a practical communication framework that helped people understand not just what was changing, but why it mattered for them specifically. New AI policies, quality standards, and a clear transition roadmap ensured the organization moved together — without anyone being left behind.
SCALABLE BUSINESS INTELLIGENCE
AI-supported market research and automated insights — premium strategic consulting at scale.
-60%
Manual administrative work eliminated
+40%
Senior time redirected to strategic client work
2
New AI-driven service formats launched
“
The strategic sprint with REFRAMICA was a true game-changer for our agency. They helped us dismantle our legacy processes and rebuild them into a future-proof augmented operating system. Finally we are freed from administrative friction and back to doing what we do best: delivering high-level strategic value to our clients.
David K.
Founder & CEO
